Women's Wear Daily confirms Just Jared's scoop that the first photos of Brad and Angelina's twins Knox and Vivienne will appear in People Magazine. They say that a source confirmed the story and the dollar amount range, which is reported to be $10-$15 million. The photos will also appear in UK celebrity publication Hello!, and People and Hello! are presumed to have split the hefty price tag. WWD speculates that it will be well worth the price for the glossies, which will likely recoup it in increased sales:
Brangelina sure love People magazine — or at least the checks the weekly keeps writing the celebrity couple. The title has again scored the exclusive North American rights to photos of Brad Pitt’s and Angelina Jolie’s latest children — new twins Knox Léon and Vivienne Marcheline. On Tuesday night, JustJared.com reported People will publish the photos, and a source close to the deal confirmed the news Thursday night. Hello bought the international rights. People and Hello will unveil the photos on Monday, two days earlier than People’s usual newsstand drop day. The price for the photos was a reported $10 million to $15 million, which, assumably, People and Hello will split in some manner.
But what are the chances the large investment in the pictures will pay off?
Though People likely didn’t foot the whole bill for the photos, a payment of $5 million — or half of the low end of the estimated cost — is equal to moving 1.3 million newsstand copies, providing its newsstand price remains $3.99. That’s a low hurdle for People, which averages 1.5 million copies weekly. Baby photos send even more issues off the racks — the June 19, 2006 issue with the exclusive baby pictures of Brad and Angelina’s first daughter, Shiloh, moved 2.2 million newsstand copies, or $8.8 million worth of issues — and that was just for one kid. People reportedly paid $4 million for those pictures in a deal, which was also brokered with Hello.
More recently, People sold more than 2 million copies, or $8 million worth, of its March 31 edition when it featured exclusive photographs of Jennifer Lopez’s twins, Max and Emme; the magazine reportedly also paid $4 million for those pictures. Its March 10 issue sold 1.7 million copies, or $6.8 million worth, when it featured Nicole Richie’s daughter, Harlow (the magazine is said to have paid $1 million for the snaps since Nicole is no Brad or Angelina). Sources close to the magazine said none of the dollar amounts are accurate.
[WWD via We Smirch]
I'm assuming that the article means that the twins will make their debut this Monday, which is pretty soon. I know I'll be buying an overpriced copy of Hello! in my quest to see the brand new Brangelina twins, and I hope they have plenty of happy photos of the family. I'd also like to see what the inside of that massive mansion in France looks like. For $10-$15 million, Brad and Angelina should give a glimpse of their interior design style too. I love seeing the inside of celebrity's homes - and their babies.
Photos are of Brad and Angelina in Cannes on May 19. Credit: Splash. Thanks to WWD for reminding me of these pictures, which they also ran with their story
Tidak ada komentar:
Posting Komentar