Just when I think I can write Kanye West off as a completely narcissistic jerk, he does something so awesome that it reminds me why he is so successful despite his massive ego: he is really, really good at what he does. He talks himself up more than anyone I can think of, but he can back it up, it’s that simple.
Kanye’s video for his latest single champion just came out, and it completely shocked me. Why? Because Kanye himself isn’t in it at all: instead it features an amazingly realistic Kanye puppet. Before you judge and think puppets aren’t cool, watch the video. Because this is easily the hippest, most musically-inclined puppet since Rowlf the Dog. The video is charming, funny, and all-around down to earth – which is sort of ironic since the lyrics are all about how awesome Kanye is.
That Kanye West. He's always got something new to entertain us.
The video for "Champion" not only gives in to our current Olympic fever (Michael Phelps, yeah!) but also a deep-seated love for all things puppets developed over the course of a childhood filled with Sesame Street and The Muppet Show.
In fact, we believe there are not enough puppets at work in Hollywood, so we hope an endorsement from Kanye will change all that. Give the video a view and try to tell us Puppet Kanye isn't the most adorable thing ever.
[From E! News]
The idea of Kanye West being willing to hand over his music video and his likeness to a puppet shows that he doesn’t actually take himself quite as seriously as we all thought – or that he’s at least smart enough to know when to chill out and just have fun with his music. Thanks to Vimeo for the video.
Kanye West "Champion Video" Official Directed by NEON from nabil elderkin on Vimeo.
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