Nothing says you're not over the hill like carrying a purse worth more than most people in the third world will see in a year. It also helps if you spend tens of thousands on plastic surgery, dermatologic maintenance, and personal training sessions. Dressing like a 19 year old with an unlimited budget and poor taste also may help you cling to lost years and snare that boy toy you've been eying to complete your look.
So good job, Louis Vuitton executives, in picking the celebrity model who embodies the consumer you're trying to target. Your ideal customer not be able to lift her leg up over her head or smile in a way that reaches her eyes but she can wield a credit card like a sword.
We can thank creative director Marc Jacobs for picking Madonna as the latest LV spokesperson. He saw the 50 year-old in concert and recommended in a meeting the next day that she be hired. Jacobs tells Women's Wear Daily that Madonna's fee was "way less" than the $10 million that has been reported.
When Marc Jacobs found himself in a meeting on a recent Monday morning to brainstorm about Louis Vuitton’s next fashion advertising campaign, inspiration struck. “I just blurted out, ‘I think we should do Madonna,’” said the designer, Vuitton’s creative director, mentioning he’d attended a concert by the pop icon the night before in Paris. “I was totally just blown away by it, and moved by her performance, by what she had to say, and her energy.”
As the meeting went on, Jacobs tapped out a message to Madonna on his BlackBerry, and within about five minutes came the reply: “I’d love to.”
The result is six atmospheric pictures of a smoldering Madonna by Steven Meisel that will break in a range of fashion magazines in February. “It’s a big change from what we were doing. It tells a story,” said Antoine Arnault, Vuitton’s director of communications. “This I think is an amazing coup, but more than that, there’s real logic behind it. It’s very linked to Marc’s fashion show.”
Although Arnault declined to give figures, he said media budgets for the fashion campaign would be on par with a year ago. And he dismissed as “absurd” reports pegging Madonna’s fees at $10 million. “It’s very far away from that,” he assured
The shoot wrapped up in less than a day and without incident, although Jacobs said hordes of paparazzi literally “appeared out of the bushes” the moment Madonna arrived. “It went from a quiet street to complete chaos,” he said.
The designer also marveled at the singer’s incredible fitness that allowed her to recline, her back arched, on bentwood chairs, or shoot a leg straight up in the air, no sweat. “She’s so sure of herself as an icon and as a woman. It was her idea to do the fishnets,” Jacobs said. “What fascinates me the most about her is her never-ending energy, and the idea of becoming and changing. She’s an artist who’s unafraid to use her voice.”
[From WWD via ONTD]
Madonna isn't the only older star to appear in recent Louis Vuitton ads. Sean Connery, 78, will shill for the high end brand as well. At least they know who can afford the stuff.
WRITTEN BY CELEBITCHY
Posted in Advertising, Madonna
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36 RESPONSES TO "MADONNA'S LOUIS VUITTON ADS"
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Kaiser: December 4th, 2008 at 4:13 pm
Oh, good Lord. Is Marc Jacobs back on the pipe?
I really like the anti-glamour LV ads with true icons, like Gorbechev and Keith Richards.
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geronimo: December 4th, 2008 at 4:24 pm
Oh yeah, kaiser, those are fab - also love the Coppolas and Catherine Deneuve ones.
I think Madge looks great in the main pic. Love all the sepia tones.
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Anna: December 4th, 2008 at 4:26 pm
I hate Louis Vuitton and I don't particularly like Madonna (at least not her current incarnation - I liked the cone bra Madonna). They have just made me want their products less.
And what you said about the purse being worth more than most people in the third world make in a year? These ridiculous purses cost more than people right here in the western world make!
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Lauri: December 4th, 2008 at 4:48 pm
Yuck. I thought advertising was supposed to make a product look attractive and appealing. Did they forget that? I can see it nowLV's new catchphrase
"Louis Vuitton: for the desperate, aging, pathetic has-been hag"
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Madelyn Rose: December 4th, 2008 at 4:51 pm
I'm with you geronimo, the pictures are fantastic. Love the vibe. It makes me want to go to lunch at a nice little french bistro. Also, Madonna looks gorgeous in the photos. Unfortunately she has mutilated her face in real life. When I saw her on the new Britney documentary I almost fainted. With those cheek implants she looks like Jocelyn Wildstein (sp?)
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geronimo: December 4th, 2008 at 4:56 pm
@Madelyn Rose - yeah, it's a shame. I sometimes wonder what she'd look like now if she'd eased up on both the exercise and the surgery. Probably really attractive (at least on the outside!)
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MoJo: December 4th, 2008 at 5:06 pm
This is probably the first time in a while I've seen Madonna look like the Madonna image I have in my head.
All the photoshopping/airbrushing probably helped.
She didn't even look like her on that Britney special! (Oh, the nightmares I had that night)
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rules: December 4th, 2008 at 5:11 pm
wow! this photograher is amazing, they made skeletor look like a woman!!!!!!
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breederina: December 4th, 2008 at 5:42 pm
Steve Meisel and the photo shop team did a beautiful job but I'm with @ Kaiser on this one. I loved seeing Keiths beat up mug in LV ads. Talk about an icon! Would have much preferred Marianne Faithful if the message is style that endures. If the message is old school glamour then I vote for Lassie all the way!
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KateNonymous: December 4th, 2008 at 6:35 pm
Do LV bags look better in person? Because in these photos they're pretty ugly regardless of spokesperson.
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prissa: December 4th, 2008 at 6:43 pm
I'm sure it took a lot of chisels and heavy mortar to make her look like this. She looks (dare I say it) normal and even b-b-beaut Naw, even in her heyday she wasn't beautiful.
Oh, and her cheeks in her REAL pics remind me of those puppets Madame and Lady Elaine Fairchild, especically Madame. Check it out
http://www.blairmag.com/blair6/madame/
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Flour: December 4th, 2008 at 7:11 pm
nice "Like a Virgin" jewelery. i guess what comes around goes around. cliche? hell yeah, but if the shoe fits
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Syko: December 4th, 2008 at 7:19 pm
For some unknown reason, until this minute I associated Louis Vuitton with class and sophistication.
And ZOMFG! That handbag is hideous! I wouldn't buy it on sale at KMart for $12.95.
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anastasiabeaverhausen: December 4th, 2008 at 7:25 pm
LV bags are SO fugging ugly! I have no idea why people pay any money for them at all. Disgusting. So it's appropriate that they have that old hag trying to sell them.
Anytime I see a woman with an LV bag I have to keep from snickering.
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Kristin: December 4th, 2008 at 7:39 pm
Love the sepia and color tones. Gorgeous.
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cece: December 4th, 2008 at 7:42 pm
Oh My God! Madonna's butt is so hairy!
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Tina: December 4th, 2008 at 8:10 pm
I had to laugh when I saw the orange "furry" skirt on Madonna in these photos. Remember her recent "Oscar the Grouch" dress? It's as if the Material Girl has been skinning Muppets left and right for clothing material.
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Jenna: December 4th, 2008 at 8:20 pm
She looks like Cruella DeVille in the face. No effin lie.
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Kaiser: December 4th, 2008 at 8:30 pm
Geronimo, I was thinking that exact thing the other day. If Madonna stopped with her 6-hour patented Gristle work-outs, took out the cheek implants and put on about twenty pounds, she would look soft and lovely. Well"lovely" might be a stretch, but she would look younger and less like a walking plastic surgery tragedy.
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Mairead: December 4th, 2008 at 9:00 pm
Unless it's a pre-1950s travelling wardrobe or trunk, then LV is generally horrid. Their speciality was always high-end and bespoke travel-ware, and it's trunks are still quite lovely.
I mean how cool is this?
http://www.geocities.com/stokowskisite/museum/trunk.jpg
Fashion designer Louis Vuitton designed this trunk with an integrated folding desk for Leopold Stokowski in 1936. It is still on sale today.
Or a SHOE trunk!!
http://www.mhmvoices.org/images/big/k8b.jpg
Commercial bags and shoes however ich.
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vdantev: December 4th, 2008 at 10:05 pm
Blond Morticia Addams
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breederina: December 4th, 2008 at 10:10 pm
@ Mairead it's one of my favorite yard sale fantasies to come across one of these old pieces, well used, locked w/ no key of course, snatch it up for a song, take it home, open it and find a treasure trove time capsule. Now that's my idea of pure shopping bliss.
btw I covet that desk and the shoe trunk is perfection.
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